Simon & Schuster is entering the self publishing world?

Simon & Schuster hopes to distinguish Archway from other self-publishing options by positioning it as a premium service, at a premium cost to the authors. In addition to the standard editorial, design and distribution services normally offered by Author Solutions, Archway will offer a new options created in consultation with Simon….

Authors can buy packages ranging from $1,599 for the least expensive children’s package, to $24,999 for the most expensive business book package.

-NY Times

not sure how well this will work out… 

these prices are insane, and the packages do not seem to cater to the individual as self publishing usually does.

This seems like a way to rip off naive authors who think they will be publishing under a big name publisher.